Search engine optimization
(SEO) is of secondary importance if you regularly write for your target
audience. The important thing to know is, write for the reader and the search
engine will automatically follow. If you also use your WordPress is already
quite good. Yet there are some things that you can improve if you want to rank
well in the search engines. Slightly higher so there are some plugins for
WordPress that can help you for example include the WordPress SEO plugins from
Yoast.
Then there are some things you
can do while writing not to score something better. The funny thing is that
some of these tips also make it more readable for the visitor. It is extremely
important to know which words you want to find keywords. If you target in the
search engine is looking for her problem than what words they use.
Then search for words other
than coach. Your potential customer has a problem and often do not know that a
coach is the solution. What can you do
to rank well in the search engine and get higher? Results found in even better,
let's look at your site. This is as we see the site as a visitor.
Navigational links: These are
the links that visitors can navigate through the site. If it can use the main
keyword you want to be for your home found. Although I myself find it fine to
use the word 'Home' to see so I can always quickly return to the home page.
Title: The keyword you want to
be for this page or article found is reflected in the title of your page. The
words that are in front of the title have more effect on the search engine.
Your title should also trigger the reader to read further.
First paragraph: After the
title, the reader in the first paragraph. This is about 2 lines long and
tempting the visitor to read. It is a sequel to the title and tells everything
about the outcome. The visitor should be able to determine whether the outcome
is important enough for her to read.
Links in the text: If left in
places where readers are likely to click in the text, so, Google will assign
value to this link. Either the linked site will be better appreciated by the SEO
and score higher in the search results.
Pictures: Image always has a
fully descriptive ALT text file. The name of image file is sometimes 3423423.jpg
or other meaningless file, change it on your computer in this
state-of-the-image.jpg.
Keywords in text: Use the main
keywords you want to be found further into the article, as it is applicable.
Make sure it remains legible for the reader. The 'title tag is the most
important element for your page in terms of search engine optimization (SEO).
The 'description meta tag' has
little no effect on the results found in the place, but can be displayed by the
search engine. So this is your 2nd chance, next to the title, to attract
clicking the link to your site.
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